This is the Biography of Nigerian On Air Personality, Ifedayo Olarinde, popularly known as Freeze or Daddy Freeze.
Freeze is from Osun State, South-western Nigeria. He is of a mixed-race as His father is a Nigerian and his mother is from Romania. He attended the University of Ibadan where he graduated after earning a degree in Sociology.
Freeze is a veteran in the Nigerian broadcasting landscape as he has been broadcasting for several years running and he sees broadcasting as not a job anymore but as a way of life.
His first radio gig was a brief three month stint with Radio Galaxia in Romania while he was there on holiday in 1996. He had accompanied a cousin of his to the station where she hosted a kids’ programme and from there he got the inspiration to try his hands in radio broadcasting.
On arriving Nigeria, he auditioned for a job at BCOS Ibadan and landed it. He would spend five years working there and honing his broadcasting skills.
In 2001, Freeze joined one of the foremost radio stations in Nigeria, Cool FM as a broadcaster and production officer. During the course of his career, Freeze has interviewed top local and international acts.
Freeze is also an event compère. He has hosted a lot of music concerts and comedy shows and he has anchored Nollywood movie premieres in Nigeria, Ghana, London and Manchester. Some of his hosting gigs include: D’banj’s Entertainer Album Launch, Yes Records Launch in Ghana, TEE A Live in London in 2007, Basket Mouth Uncensored in Manchester 2011, Naija Comedy Blast London & Manchester in 2006, Julius Agwu’s “Crack Ya Ribs” in London 2009, and A.Y Live in 2011.
In 2011 Freeze was a judge alongside KCee of the now defunct KC Presh group and Paul Play Dairo on Star Quest, a talent hunt show of repute.
Freeze has also been a popular face on TV as a lot of people got to know him when he hosted 3 seasons of Coca-Cola Mega millions. He has hosted a lot of game shows and live telecasts including: Multilinks Telcoms’ ‘Break the bank’, MLotto mobile lottery, The John Utaka Premier league Challenge, amongst many others.
Freeze, as much as he is loved by millions of Nigerians, is a controversial person too and he has come under fire a couple of times due to some of the statements he made on social media, on air, or in interviews.
He once got into an issue with popular producer, Don Jazzy when he interviewed Tonto Dikeh and made a statement about a celebrity that gave out recharge cards on Twitter to get fame. Don Jazzy took offence as he saw himself as the one who the statement was directed towards and this led to the trading of words on Twitter. The issue was eventually resolved.
Freeze has always been a man of high tastes and in an interview with Punch, he dissed the international brand, Michael Kors calling it ‘razz’. He also mentioned that he had a collection of watches worth over 32 million naira. A lot of people took to Twitter and Facebook to air their disagreeing comments on his opinion.
He has also publicly blasted artiste, Etcetera on Twitter for his continuous string of articles that were directed to numerous celebrities and entertainment industry figures.
His jibes at artistes, dignitaries and public personalities has earned him quite the reputation on social media as he always seems to have something controversial to say concerning a trending topic. He most recently attacked people who pay their tithes, saying that was not necessary to do that.
Freeze has two children from the rocky marriage with his ex-wife who he met in his university days. He alleged he left his ex-wife because he was a victim of domestic abuse and even shared photographic evidence on social media.
In 2014, Freeze won the award for “Favourite Nigerian On-Air Personality” at the Nickelodeon Kids’ Choice Awards 2014 which held in Los Angeles. He has also been nominated for numerous other awards.