According to Goal.com, Ronaldo’s most significant sponsorship deal is with Nike, which was renewed around the same time he extended his Madrid contract last year November.
The latest agreement is said to be the second ‘lifetime’ contract the sportswear giant has handed out after it offered similar terms to three-time NBA champion James. The Cleveland Cavaliers icon’s deal has been speculated to be worth in excess of $1 billion in total, though exactly how that breaks down year-by-year is kept under wraps.
Naturally, many have assumed that Ronaldo has signed on a comparable basis. Though the $1bn figure might seem extraordinary, it is worth noting that sponsorship analysts Hookit estimated that Ronaldo’s social-media presence alone was worth an incredible $474m to Nike in 2016.
Prior to the new agreement, most sources had Ronaldo’s annual earnings from Nike at a few million less than his Madrid salary.
Beyond Nike, Ronaldo has endorsement deals with the likes of Armani, Tag Heuer, PokerStars and Castrol.